Sustainability

Sustainability

I believe that sustainability is about more than just where we live and how much energy we consume – important as those choices are. It’s about all our lifestyle choices: as healthy individuals we contribute to a healthier society which in turn is better for humanity. Take the question of diet. Throughout our lives, health care professionals try to encourage us to eat healthy with the old adage “you are what you eat.” But without truly understanding how much our diet affects our bodies, we’re more inclined to pick a juicy burger over a juicy tomato. Especially when so many tomatoes are tasteless – their lack of freshness caused by being picked too soon, served out of season, or grown with harmful pesticides.

One solution familiar to everyone is the traditional Mediterranean-style diet, a very healthy way to eat. Studies have shown the Mediterranean eating pattern can alleviate psychological conditions such as dementia, depression and anxiety. It has proven benefits in preventing heart attacks and has been shown to reduce the risk of Type 2 diabetes. There are reports it may ward off some cancers.

That’s quite a list for a diet that had very humble origins. Back in the 1950s, people in southern Europe were poorer and ate a lot less red meat – probably only about once a week. They would eat fish more frequently, for the simple reason that Fish was more available. But the staples of their diet were plant foods and legumes with some fermented dairy foods like yoghurt. And they used herbs and spices instead of salt to add flavour to their food.

Inevitably, at a time when travel was prohibitively expensive, the food they ate was locally produced. The French have long held the notion of “terroir”. It’s derived from the Latin word terra meaning earth or land and is used to express the sense of place inherent in a wine.

There is no exact English equivalent, but we think the terroir concept can be applied to many other types of produce as well as wine. It carries with it the idea of traditional means of production and we might say that it is the combination of factors that affect a crop, including its particular environmental context, the farming practices employed and the specific habitat.

That’s why our biodynamic farm is a living lab is rooted in nutrition. Through holistic farming practices and extensive research and development, everything we grow and produce is packed with micronutrients. From Omega 3-boosted eggs to antioxidant-rich olive oil, our products burst with the flavor that nature intended – and provide exceptional health benefits that prevent disease and increase longevity. We believe in the power of good food to feed longer, richer lives. For us this is more than work – it is a way of life. Passionate about the planet, we are planting the seeds for a more sustainable world.

Add last sentence after  more sustainable world.Find out more about our work on the Sara Bronfman Facebook page.

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