Sara Bronfman is an American-born Philanthropist, sustainability advocate and proud vegetarian. Sara’s main interest lies in the area of sustainability and in the power of natural, healthy food to feed longer, richer lives. Her childhood experiences instilled the belief that people can and do affect the world. For her, sustainability is about more than just where we live and how much energy we consume – important as those decisions are. It’s about every choice we make: as healthy individuals we contribute to a healthier society which in turn is better for humanity. Sara believes that if the changes we need to make in our world are to be feasible, it will be essential for all of us to be involved – from parents and educators to entrepreneurs and politicians. A major shift to renewable energy can reduce greenhouse gas emissions and provide value-added employment. Politicians can create the right legal framework and the scientists and engineers can create the new technologies. But everybody has to play their part in putting it into practice.
She began her own business career in her early twenties, owning and operating small companies and returning regularly to her certificate studies in International Affairs at NYU. Her first full-time work experience was four years with a skydiving company, starting in sales and rising to become a partner. She is married to the Zurich-based entrepreneur and Libyan national, Basit Igtet. Basit is a Swiss-based entrepreneur and Libyan national who manages companies in sectors including hospitality, energy, raw materials, infrastructure and transport. Born in Benghazi in 1970, he is descended from a line of leaders committed to upholding their country. He became prominent in 2011 for his work in support of the Libyan revolution through international lobbying.
She is currently working on a number of new projects, which are going to be announced soon. Find out more about her on the Sara Bronfman Twitter page.